Seamless Ecommerce Migration: Saje Natural Wellness' Journey from Salesforce Commerce Cloud to Shopify with Deck Commerce

Background 

Saje Natural Wellness aimed to enhance the efficiency and agility of their ecommerce platform. Having initially adopted Demandware (now Salesforce Commerce Cloud) for its renowned storefront capabilities, they now sought a solution to better align their platform with their needs.

 

They realized SFCC was not only too much for what they needed, but expensive to maintain. “Salesforce is a developer-based platform while Shopify is a configuration-based platform. It’s something our internal teams can operate and maintain easily without hiring extra development support,” said Sean MacLeod, Head of Technology at Saje Natural Wellness.

 

Challenge 

While Saje needed the flexibility and ease-of-use a Shopify storefront provides, they operated an enterprise business with complex processes and systems. 

 

The migration had to be seamlessly executed without compromising their customer experience or disrupting their backend processes that were already in place—and they needed to make the switch before the holiday season.

 

Solution

The Saje team understood that as an enterprise brand with multiple distribution centers, having a streamlined order management system was pivotal, regardless of storefront. Saje needed visibility into all inventory sources—to know what they had and where they had it—and fulfill orders in the most cost-effective way. These were capabilities that neither Shopify nor Salesforce Commerce Cloud could provide. 

 

“Storefronts are best in class at presenting and transacting with a brand, but how you orchestrate that order fulfillment, that’s where the OMS shines,” said MacLeod.

 

So, when switching storefronts, Deck Commerce acted as the “gatekeeper” between the frontend and backend systems ensuring their complex backend processes were unaffected by the storefront migration.

 

“With Deck Commerce in place, the biggest processes that didn’t have to change during the migration, were the biggest processes of all—our ecommerce fulfillment pick, pack, and ship processes,” said MacLeod.