Use Case

In-store fulfillment

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Product photo of shoes an an alert that says "your order is ready for pickup!"

Bring fulfillment closer to customers

Retail is all about convenience and speed. Customers want their orders fast and on their terms, whether it’s delivery, in-store pickup, or curbside. With in-store fulfillment, you can make that happen while keeping costs low and making the most of your store resources.

By turning your stores into mini-fulfillment hubs, you’ll reduce shipping costs, shorten delivery times, and create seamless shopping experiences that keep your customers coming back.

This approach reduces shipping costs, shortens delivery times, and makes the most of existing store resources.

In-store fulfillment transforms your physical stores into powerful fulfillment centers. It’s about using your existing inventory, staff, and space to pick, pack, and ship orders or prepare them for in-store or curbside pickup.

With real-time inventory and easy-to-use workflows, your team can handle online and in-store orders efficiently, meeting customer expectations without adding operational headaches.

Think faster delivery, happier customers, and lower costs, all from the store down the street.

What is in-store fulfillment?

Key benefits of optimized fulfillment

Save on shipping costs

Fulfill orders from the store closest to the customer, cutting down on shipping costs and delivery times. Leverage your stores as mini-fulfillment hubs to create a more cost-effective distribution network.

Boost customer satisfaction with faster fulfillment

Meet customer expectations for speedy delivery and convenient pickup options. In-store fulfillment allows you to provide same-day or next-day options for nearby customers, ensuring a seamless shopping experience.

Maximize store resources

Leverage your store staff, inventory, and space to expand fulfillment capacity without requiring additional fulfillment centers. Role-based workflows ensure tasks like picking and packing are simple for associates to execute efficiently.

Why in-store fulfillment matters

Shoppers love options. Whether they want to grab an order in-store or have it shipped quickly from a nearby location, flexibility is key. And when you meet those needs, the results speak for themselves.

70%

of customers expect to be able to buy online and pick up in-store.

49%

of customers make additional purchases when picking up online orders in-store.

How in-store fulfillment works

In-Store fulfillment is made possible with Deck Commerce OMS and the Store Center module, which enables stores to fulfill orders with precision and efficiency. These tools provide store associates with tools to view and prioritize orders ready for fulfillment and perform tasks like picking, packing, and shipping directly from the store.

Here’s how Deck Commerce simplifies the process:

Smart order routing

Orders are automatically sent to the best store for fulfillment based on:

Inventory availability.
Proximity to the customer.
Capacity at each store.

Easy workflows for store teams

Deck Commerce makes it simple for store associates to handle orders, providing them with tools to:

Pick items from the sales floor or stockroom.
Pack orders securely for shipping or pickup.
Ship items directly to customers or prepare them for in-store or curbside pickup.

Real-time inventory visibility

With up-to-date inventory data, your associates can quickly find and fulfill orders without delays or errors. Customers know exactly what’s available and when they can get it, creating a smooth experience from start to finish.

Centralized operations

In-store fulfillment integrates seamlessly with your existing systems, connecting store operations with your central order management. This reduces manual effort, increases accuracy, and simplifies the entire process for your team.

Increased store traffic: BOPIS and curbside pickup drive more customers to your stores, creating opportunities for additional sales.

Operational efficiency: By using stores as fulfillment hubs, you ease the burden on warehouses and distribution centers, creating a more balanced system.

Sustainability: Localized fulfillment reduces your carbon footprint by cutting down on shipping distances.

Lower shipping costs: Fulfilling orders locally reduces long-distance shipping expenses.

The business impact of in-store fulfillment

In-store fulfillment doesn’t just make customers happy: it delivers real benefits to your business, too.

Related capabilities and products

Store Center

Store Center helps turn your retail locations into efficient fulfillment hubs ready for today’s retail demands.

Explore Store Center

Inventory Center

Deliver real-time, channel-aware visibility across your network, so you can prevent stockouts, prevent oversells, and show inventory where it performs best.

Explore Inventory Center

Order Center

Order Center is the central control engine that routes, processes, and fulfills every order with speed, accuracy, and AI-powered intelligence.

Explore Order Center

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