Operational excellence, on and off the field

The challenge

Before Deck Commerce, Rawlings relied on legacy systems and manual workarounds to process orders, including complex, personalized products like custom gloves. But as the brand grew and product drops became more frequent, those systems struggled to keep up. High volumes, unique fulfillment rules, and personalization logic created friction at every step, making it harder to:

• Support dozens of custom product variations, each with unique fulfillment rules
• Route and process high-complexity orders with zero delays or manual intervention
• Stay reliable and responsive during massive spikes in order volume

To protect the customer experience and stay competitive, Rawlings needed a solution that could handle both day-to-day operations and the extreme surges that define a modern brand.

The solution

With Deck Commerce, Rawlings replaced manual processes and rigid systems with a centralized platform designed for performance. Working closely with Rawlings’ operations and ecommerce teams, Deck Commerce tailored workflows to meet their unique fulfillment and personalization requirements. Automated processes now handle even the most complex custom orders, while advanced routing logic ensures speed and accuracy during peak demand. With greater visibility, control, and scalability, Rawlings can deliver every glove, bat, and ball exactly how shoppers expect: on time and without surprises.

Use case: Peak support

Rawlings does limited-edition drops, with demand often surging more than 1400% above normal volumes. In these moments, performance isn’t optional: it’s everything.

With Deck Commerce’s flexible order management platform and proven infrastructure, Rawlings handles massive spikes in traffic and order volume without adding complexity or risking downtime. Orders are routed, processed, and fulfilled without disruption, even during the highest demand periods.

Limited-edition drops launch seamlessly, with flawless order performance, stable systems, and consistent shopper experiences. These high-pressure moments are managed confidently, without an increase in cancellations or operational risk.

Use case: Personalized products

Rawlings offers fully personalized products, with over 50 glove configurations. As customization becomes more complex, so does the challenge of managing fulfillment efficiently. Rawlings needed a solution to automate these workflows while maintaining the high standards their brand is known for.

With Deck Commerce, Rawlings captures every custom attribute at the line-item level and routes personalized orders through dedicated workflows. Orders flow through the system with less manual work, more visibility, and greater reliability.

Automation has driven operational savings while supporting higher-value orders and a better experience for shoppers. Industry research shows brands offering personalized products often see up to an 8% increase in customer satisfaction.