Industry expertise

The order management system for consumer electronic brands

Power your entire customer experience.

Request a demo

Consumer electronics brands powered by Deck Commerce

Supercharge your order management processes

Serial number management

Ensure accurate tracking and reduce fraud with serial number management throughout the entire order lifecycle. Validate serial numbers at every stage, whether purchase, fulfillment, or returns, to prevent unauthorized resales and improve warranty tracking. Give customer service teams instant access to serial number data for faster issue resolution.

Warranties & digital products

Save time by syncing digital products with physical items, including warranties and services. Pre-built workflows ensure digital products, like extended warranties or software licenses, don’t activate until the physical product is received—improving the customer experience and reducing support issues.

Omnichannel selling & fulfillment

Sell products on your website regardless of where the inventory is housed, whether it's Amazon fulfillment centers, Best Buy retail locations, or owned warehouses, and fulfill at the best location for you and your customers.

Returns & exchanges

Reduce friction in your reverse logistics experience and make returns and exchanges a breeze with a customer-initiated process. Plus, automatically update warranties on returned items.

Advanced customer experiences

Increase your conversion rates by offering deferred payment options, customized products, signature-required deliveries for high-value items, and showcasing estimated delivery dates before the item is purchased.

Sustainability

Incentivize customers to upgrade their products with Buyback or End of Life programs to recycle old product. Automate "Eco-Fee" workflows to ensure all products sold globally meet country requirements.

Why an OMS is critical for consumer electronic brands

Going DTC doesn’t come with a push of a button. That’s why it’s important for consumer electronics brands to work with a built-for-purpose order management system that’s agile enough to tackle any new opportunity that comes their way.

$157B

projected market size of ecommerce consumer electronics

39%

of electronics purchases are made on a marketplace

Order management is wired for consumer electronics brands

Historically, consumer electronics brands relied heavily on department stores, big-box retailers, and electronics stores for distribution. With department stores on the decline (RIP Sears), consumer electronics brands had to transition to selling their products directly to their consumer via marketplaces or their ecommerce website.

While third-party marketplace sales are through the roof, it’s harder for consumer electronic brands to create an ideal customer experience (not to mention the challenge of protecting the brand’s IP). However, many consumers actually now prefer to buy directly from brand sites vs a wholesaler. If consumer electronics brands have a strong DTC presence, price matching, and a smooth post-purchase experience, Forrester believes more than half their revenue could come from their owned channels.

The key to DTC success lies in controlling the brand experience at every touchpoint, from marketplaces and retail stores to their ecommerce website. To build a robust direct-to-consumer strategy, brands need the right technology in place to curate a coveted customer experience.

That’s where we come in.

Releasing a new item and want to leverage preorders to drive sales? With Deck Commerce you can configure automated workflows for preorders and backorders that actually work for your business and don't wreck your inventory levels.

Are returns an ongoing "manual" struggle for customer service? With Deck Commerce, you can automate returns workflows to reduce the time your team spends updating payment, inventory, and customer communication, giving your customers a reliable experience every time.

Looking to implement BOPIS, BORIS, or Ship-from-Store? You're in luck! Deck Commerce has prebuilt workflows built for and trusted by high-volume omnichannel retailers, so you don't have to "DIY." Feel confident you're implementing a scalable solution both your internal teams and customers will love.

Does your solution optimize the DTC experience beyond the buy button? Brands historically put more focus on the front-end experience, forgetting the back-end of the order lifecycle. With Deck Commerce, our agile platform enables brands to curate the exact experience they aim for through our configurable workflows based on 20+ years of DTC expertise.

Do your customers know *exactly* where their order is in the fulfillment process? With Deck Commerce, brands have real-time visibility into where an order is in the fulfillment process and triggers actions outside of our system to make sure your customers have what they need, when they need it—like order status, shipment notifications, initiate returns, payment capture, SMS notifications, and more!

Expanding into new global markets? With Deck Commerce, brands can sell anywhere in the world with an OMS built to handle multiple currencies, languages, & geo-specific workflows. Tap into new markets and grow your brand globally.

How an OMS creates more "Happy Paths" for consumer electronics retailers

Why consumer electronics companies are choosing Deck Commerce

Unmatched expertise

We’ve helped footwear brands optimize their ecommerce operations for over 20 years, with tried-and-true capabilities built into our product.

Comprehensive native capabilities

Rather than customize to demise, our out-of-the box SaaS product covers footwear order management from start to finish.

Extensible platform

Deck Commerce is both front and back-end system agnostic with 75+ prebuilt integrations, making it easy to swap, add, or remove any tech as your brand grows.

Ready to plug in to a dedicated order management system?

Get in touch with our team to see how we can help.

Request a demo