Unifying and simplifying while growing

The challenge

Managing dozens of brands across multiple backend systems and selling channels created complexity and rising operational costs. Inventory was disconnected. Order processes varied by brand. Some teams were forced to rely on repurposed ERPs to manage orders, making growth harder, slower, and more expensive.

Newell needed a solution with the flexibility to support each brand’s unique requirements and the control to scale their DTC operations efficiently.

The solution

Newell partnered with Deck Commerce to centralize order operations and simplify their technology footprint. With one system for order management, real-time inventory visibility, and brand-specific configuration options, Newell reduced costs, eliminated operational silos, and gained the agility to grow faster, without adding complexity.

Use case: Multi-brand order management

Each Newell brand had unique fulfillment logic, customer service needs, and operational goals, but managing them all meant juggling multiple systems or enforcing one-size-fits-all processes.

Deck Commerce allowed Newell to configure custom business rules for each brand—like Graco vs. Yankee Candle, while managing them all within a single platform. With real-time inventory, customer service visibility, and automated transaction flows, each brand could operate independently while still scaling under one OMS.

Newell has launched 15+ brands on Deck Commerce in just two years, with new brand onboarding taking just 4–12 weeks. The result is greater agility, fewer manual workarounds, and over $50,000 in cost savings per brand compared to legacy systems.

Use case: New channel expansion

To grow DTC, Newell needed to unlock new selling channels like Walmart.com but wanted to avoid the overhead of additional integrations, staffing, or fulfillment complexity.

With Deck Commerce as the foundation, Newell launched Walmart as a new sales channel across multiple brands without disrupting operations. Inventory was automatically allocated, orders were routed by brand-specific rules, and all activity flowed through a single system.

Within the first two months, Newell successfully added Walmart as a revenue-driving channel across multiple brands, expanding reach, increasing average order value, and contributing to overall revenue growth, all without adding operational overhead.