Industry expertise

The order management system for sporting goods brands

Hit all your DTC retail goals.

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Sporting goods brands powered by Deck Commerce

Every customer play leaves an impression of your brand

Fulfill orders in the most efficient and cost-effective way for both your customer and your bottom line via smart order routing.
Prevent customer frustration by telling your customers what products you have available for purchase, whether online, in the store, or curbside.
Increase order size and customer lifetime value through omni-channel fulfillment.
Reduce friction in your reverse logistics experience & make returns a breeze with a customer-initiated process.

Why an OMS is critical for sporting goods brands

With sporting equipment sales back on the rise and consumer expectations becoming more complex, it’s important for brands to hit the ground running with a built-for-purpose order management system that’s agile enough to tackle any new opportunity that comes their way.

$174B

in projected revenue by 2027

7.4%

CAGR in online retail for sports equipment

The sporting goods market is gearing up to go D2C

Despite factors outside of their control these past few years, the sporting goods industry continues to grow at a steady pace, in a large part due to the industry’s ability to innovate and lean more heavily into the direct-to-consumer space.

The sporting goods industry has historically been full of traditional wholesalers. But during the rise of direct-to-consumer commerce, these athletic brands were the first to take advantage of this new channel, with Nike, Adidas, and Under Armour leading the way. They understood the value of having more control over their brand and customer experiences. And it's paid off. All three brands are projecting over 50% of their revenue to come from DTC channels by 2025.

To be successful at direct-to-consumer commerce, brands need the right technology in place to create those coveted customer experiences.

That’s where we come in.

Are returns an ongoing "manual" struggle for customer service? With Deck Commerce, you can automate returns workflows to reduce the time your team spends updating payment, inventory, and customer communication, giving your customers a reliable experience every time.

Looking to create seamless omnichannel experiences? You're in luck! Deck Commerce has prebuilt workflows built for and trusted by high-volume omnichannel retailers, so you don't have to "DIY." Feel confident you're implementing a scalable solution both your internal teams and customers will love.

Have headaches dropshipping for a third-party retailer? With Deck Commerce, brands can leverage smart routing workflows that increase fulfillment margins, centralize all orders, and automate channel-based compliance & fulfillment rules (fill or kill, packing requirements, etc.)

Dropping a new item and want to leverage preorders? With Deck Commerce you can configure automated workflows for preorders and backorders that actually work for your business and don't wreck your inventory levels.

Looking to offer custom products? Deck Commerce can capture custom information captured by the consumer at the item level and send only that item through a custom workflow, giving teams the ability to confirm the order before it is processed (while automatically processing any other item in the order).

Do your customers know *exactly* where their order is in the fulfillment process? With Deck Commerce, brands have real-time visibility into where an order is in the fulfillment process and triggers actions outside of our system to make sure your customers have what they need, when they need it, like order status, shipment notifications, initiate returns, payment capture, SMS notifications, and more!

How an OMS creates more "Happy Paths" for sporting goods retailers

Why sporting goods companies are choosing Deck Commerce

Unmatched expertise

We’ve helped footwear brands optimize their ecommerce operations for over 20 years, with tried-and-true capabilities built into our product.

Comprehensive native capabilities

Rather than customize to demise, our out-of-the box SaaS product covers footwear order management from start to finish.

Extensible platform

Deck Commerce is both front and back-end system agnostic with 75+ prebuilt integrations, making it easy to swap, add, or remove any tech as your brand grows.

Ready to join the winning team and optimize your DTC strategy?

Get in touch with our team to see how we can help.

Request a demo