Industry expertise

The order management system for kid, toy, and baby brands

Don't play around with the wrong DTC tech stack.

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Children and toy brands powered by Deck Commerce

Right-size your order management process

Prevent customer frustration by telling your customers what products you have available for purchase, whether online or in the store.
Offer advanced customer experiences such as digital and physical gift cards, subscription services, and custom products.
Increase order size and customer lifetime value through omni-powered fulfillment.
Fulfill orders in the most efficient and cost-effective way for both your customer and your bottom line via smart order routing.
Reduce friction in your reverse logistics experience and make returns a breeze with a customer-initiated process.

Why an OMS is critical for toy and children brands

Like parenting, going DTC doesn’t come with a clear set of instructions. That’s why it’s important for toy, kid, and baby retailers to work with a built-for-purpose order management system that’s agile enough to tackle any new opportunity that comes their way.

65%

of B2C kid and toy sales captured on marketplaces

68%

of adults purchased toys or games online

Order management is the building block for toy, kid, and baby brands

Traditionally a wholesale industry, the rise of ecommerce has led the toy, baby, and kid industry to lean into the direct-to-consumer (DTC) space to get in front of more customers. With the fall of Toys-R-Us, many transitioned to selling heavily on marketplaces like Amazon, Target, Walmart, and eBay while others set their eyes on strengthening their own DTC website (think: Mattel, Hasbro).

But the key to DTC success lies in controlling the brand experience at every touchpoint—from marketplaces and retail stores to their ecommerce website. In fact, Forrester believes that brands in the kid, baby, and toy space could see more than half of their revenue come through their own channels (mainly ecommerce).

To build a robust direct-to-consumer strategy, brands need the right technology in place to curate a coveted customer experience.

That’s where we come in.

Are returns an ongoing "manual" struggle for customer service? With Deck Commerce, you can automate returns workflows to reduce the time your team spends updating payment, inventory, and customer communication, giving your customers a reliable experience every time.

Looking to implement BOPIS, BORIS, or Ship-from-Store? You're in luck! Deck Commerce has prebuilt workflows built for and trusted by high-volume omnichannel retailers, so you don't have to "DIY." Feel confident you're implementing a scalable solution both your internal teams and customers will love.

Have headaches dropshipping for a third-party retailer? With Deck Commerce, brands can leverage smart routing workflows that increase fulfillment margins, centralize all orders, and automate channel-based compliance & fulfillment rules (fill or kill, packing requirements, etc.)

Dropping a new toy and want to leverage preorders? With Deck Commerce you can configure automated workflows for preorders and backorders that actually work for your business and don't wreck your inventory levels.

Looking to offer custom products? Deck Commerce can capture custom information captured by the consumer at the item level and send only that item through a custom workflow, giving teams the ability to confirm the order before it is processed (while automatically processing any other item in the order).

Expanding into new global markets? With Deck Commerce, brands can sell anywhere in the world with an OMS built to handle multiple currencies, languages, & geo-specific workflows. Tap into new markets and grow your brand globally.

How an OMS creates more "Happy Paths" for toy, kid, and baby retailers

Why kid, toy, and baby brands are choosing Deck Commerce

Unmatched expertise

We’ve helped footwear brands optimize their ecommerce operations for over 20 years, with tried-and-true capabilities built into our product.

Comprehensive native capabilities

Rather than customize to demise, our out-of-the box SaaS product covers footwear order management from start to finish.

Extensible platform

Deck Commerce is both front and back-end system agnostic with 75+ prebuilt integrations, making it easy to swap, add, or remove any tech as your brand grows.

Ready to right-size your order management process?

Get in touch with our team to see how we can help.

Request a demo