Industry expertise

The order management system for home goods and decor brands

Design your dream customer experience.

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Home goods and decor brands powered by Deck Commerce

Accent every touchpoint of your customer experience

Offer advanced customer experiences such as product registrations, warranties, and digital and physical gift cards.
Fulfill orders in the most efficient and cost-effective way for both your customer and your bottom line via smart order routing.
Prevent customer frustration by telling your customers what products you have available for purchase, whether online, in the store, or curbside.
Gain momentum and (line up revenue) for a new product launch by accepting preorders and displaying estimated delivery dates on your site.
Accept backorders for popular out-of-stock products and highlight on the storefront when it’s expected to be back in stock.

Why an OMS is critical for home goods brands

A challenge that comes with expanding into D2C channels from wholesale is brands must now manage their entire customer experience, from storefront to front door. With consumer expectations becoming more complex, it’s important for home goods brands to have a built-for-purpose order management system that’s agile enough to tackle any new opportunity that comes their way.

$898B

in projected revenue by 2027

88%

of consumers prefer to buy directly from a brand

D2C is becoming table stakes in the home goods and decor market

Traditionally a wholesale industry, the rise of ecommerce has led the toy, baby, and kid industry to lean into the direct-to-consumer (DTC) space to get in front of more customers. With the fall of Toys-R-Us, many transitioned to selling heavily on marketplaces like Amazon, Target, Walmart, and eBay while others set their eyes on strengthening their own DTC website (think: Mattel, Hasbro).

But the key to DTC success lies in controlling the brand experience at every touchpoint—from marketplaces and retail stores to their ecommerce website. In fact, Forrester believes that brands in the kid, baby, and toy space could see more than half of their revenue come through their own channels (mainly ecommerce).

To build a robust direct-to-consumer strategy, brands need the right technology in place to curate a coveted customer experience.

That’s where we come in.

Frustrating customers due to inaccurate inventory? With Deck Commerce brands have real-time, cross-channel inventory visibility. Additionally, you can display certain percentages of inventory to different channels, and leverage safety stock so your customers see exactly what is available where to prevent inventory headaches and customer frustration.

Looking to create seamless omnichannel experiences? You're in luck! Deck Commerce has prebuilt workflows built for and trusted by high-volume omnichannel retailers, so you don't have to "DIY." Feel confident you're implementing a scalable solution both your internal teams and customers will love.

Have headaches dropshipping for a third-party retailer? With Deck Commerce, brands can leverage smart routing workflows that increase fulfillment margins, centralize all orders, and automate channel-based compliance & fulfillment rules (fill or kill, packing requirements, etc.)

Releasing a new item and want to leverage preorders? With Deck Commerce you can configure automated workflows for preorders and backorders that actually work for your business and don't wreck your inventory levels.

Looking to offer custom products? Deck Commerce can capture custom information captured by the consumer at the item level and send only that item through a custom workflow, giving teams the ability to confirm the order before it is processed (while automatically processing any other item in the order).

Expanding into new global markets? With Deck Commerce, brands can sell anywhere in the world with an OMS built to handle multiple currencies, languages, & geo-specific workflows. Tap into new markets and grow your brand globally.

How an OMS creates more "Happy Paths" for home goods retailers

Why home goods companies are choosing Deck Commerce

Unmatched expertise

We’ve helped footwear brands optimize their ecommerce operations for over 20 years, with tried-and-true capabilities built into our product.

Comprehensive native capabilities

Rather than customize to demise, our out-of-the box SaaS product covers footwear order management from start to finish.

Extensible platform

Deck Commerce is both front and back-end system agnostic with 75+ prebuilt integrations, making it easy to swap, add, or remove any tech as your brand grows.

Ready to upgrade your order management processes?

Get in touch with our team to see how we can help.

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