Streamlining internal order management

The challenge

With over a thousand store locations, the ordering process for Victoria’s Secret employees was often cumbersome, requiring store managers to place orders through spreadsheets and the corporate team to manually process the order intake from those spreadsheets for over one thousand stores. The corporate team then had to place these orders directly with each supplier fulfilling the orders for products ranging anywhere from office & cleaning supplies to shopping bags.   

In other words, the corporate team had several suppliers to manage with orders that first had to be reconciled from spreadsheets while also ensuring the correct products are being sent to the correct store location. Inevitably, this method created many errors.  

If the manual use of spreadsheets for placing orders wasn’t time-consuming and frustrating enough, the challenge with communication between corporate and store managers across all store locations left even more room for error. More so, relying simply on product codes and product names often created confusion and incorrect items being ordered and received. 

The solution

With Deck Commerce powering their B2B ecommerce platform, Victoria’s Secret has transformed how store managers order essentials. What was once manual and time-consuming is now a user-friendly experience that mirrors online shopping. Store managers can browse products, view images, and place orders confidently from a centralized dashboard.

Deck Commerce automates order routing and fulfillment across multiple suppliers, eliminating the need for corporate teams to manage orders manually. Store managers now have visibility into order history, backorders, and shipping status—enabling faster, more efficient replenishment.

The result is fewer manual tasks, better order accuracy, and faster deliveries. It’s a clear example of how an OMS can go beyond customer experience to improve internal operations and employee satisfaction at scale.