A partner through growth

The challenge

New Balance’s ambition to grow its DTC presence globally introduced major challenges:

• Scaling ecommerce and retail fulfillment across North America, Europe, and APAC
• Consolidating legacy systems and manual processes
• Automating high-volume order processing without sacrificing control or customer experience
• Supporting regional nuances across 30+ global markets
• They needed a solution that wasn’t just scalable, but flexible enough to evolve with them.

The solution

New Balance turned to Deck Commerce as a long-term partner to modernize their order management and set the foundation for growth. With a single OMS platform, New Balance could:

• Centralize order processing across brands, regions, and fulfillment types
• Configure smart fulfillment routing based on customer proximity, shipment optimization, or business rules
• Provide real-time available-to-sell inventory visibility across all channels
• Automate the vast majority of orders, reducing manual work and errors
• Equip customer service teams with complete enterprise order visibility

Today, New Balance processes thousands of orders daily with 98% automation, 99.99% uptime, and the agility to enter new markets faster than ever.

Use case: Scaling global operations

New Balance needed a reliable, scalable order management foundation to support its global growth across North America, Europe, and APAC.

With Deck Commerce, New Balance expanded into 30+ global markets, standardizing order workflows, enabling real-time inventory updates, and optimizing local fulfillment strategies. This unified approach gave them the agility to scale faster and support meaningful business growth—both in new markets and existing ones.

In one year alone, New Balance successfully launched five new markets on Deck Commerce, their fastest pace of expansion to date. Today, more than 65% of their revenue is driven internationally, supported by a centralized OMS backbone built for scale.

Use case: Partnership model

For New Balance, growth isn’t just about adding markets or channels, it’s about scaling efficiently and maintaining operational excellence along the way.

For more than 20 years, Deck Commerce has been a trusted partner, providing a flexible OMS platform and ongoing support to keep pace with New Balance’s evolving needs. Together, they’ve ensured reliable system performance through seasonal peaks, optimized operational workflows, and maintained stability as the business scaled globally.

That long-term partnership has also helped New Balance avoid unnecessary costs and complexity as they modernized their technology stack, driving efficiency and maximizing the value of their investments.