Global growth and flexible fulfillment

The challenge

As HARMAN grew its DTC presence globally, new complexities emerged:

• Supporting ecommerce and retail fulfillment across North America, Europe, and APAC
• Integrating seamlessly with SAP for finance, inventory, and customer service functions
• Improving customer service workflows while enhancing visibility across all fulfillment nodes
• Supporting diverse regional fulfillment models, from Best Buy BOPIS in the U.S. to distributor pick-pack-ship in India

They needed a solution that could flex to meet the needs of both global expansion and localized fulfillment strategies without adding unnecessary overhead.

The solution

HARMAN partnered with Deck Commerce to streamline and centralize their order management across markets and fulfillment channels. With a unified OMS foundation, HARMAN gained real-time inventory visibility, flexible routing logic, and advanced integrations with SAP, all critical for delivering a seamless customer experience while supporting growth.

Whether managing multiple distribution centers in India or launching new retail delivery options in Europe and North America, Deck Commerce provides the scalability and control HARMAN needs to expand with confidence and drive measurable business impact.

Use case: Global expansion

HARMAN needed a consistent, flexible OMS foundation to support rapid global expansion across North America, Europe, and APAC.

With Deck Commerce, HARMAN successfully launched into 15+ global markets, leveraging standardized workflows and localized fulfillment models to speed expansion and improve operational efficiency. This streamlined approach enabled faster time to market, simplified cross-regional management, and supported international revenue growth.

HARMAN now operates DTC businesses across 15+ markets with a centralized OMS backbone that provides consistency, agility, and visibility across regions.

Use case: Flexible fulfillment

HARMAN needed fulfillment options that could support both operational efficiency and evolving customer expectations. They wanted to provide shoppers with more convenient delivery and pickup choices while reducing fulfillment costs and expanding their reach.

With Deck Commerce, HARMAN implemented flexible fulfillment strategies that included offering BOPIS through retail partners and leveraging Amazon Multi-Channel Fulfillment (MCF) to improve delivery speed and coverage. Orders are intelligently routed based on proximity, distributor availability, and shipping efficiency, helping reduce costs while giving shoppers faster, more convenient options.

These strategies contributed to higher margins, increased order value, and incremental revenue through expanded retail and marketplace partnerships.